This s a question that must be in the minds of every entrepreneur and small business. It is not easy to answer, but it's also not as complicated as you might think.
Finding out want customers want should always start by identifying a problem in people's lives, from a positive perspective, an opportunity to make people's lives easier.
Visualize the daily routine in your customers' or potential customers' lives and ask yourself what are they trying to achieve and what's stopping them from achieving it.
Once you identify a problem in the process, ask yourself, why is that a problem? Then comes the hardest (and easiest) part of the process.
Ask. Create. Ask.
Ask your customers if the problem you have identified is serious enough for them.
Ask your customer how they currently get around that problem.
Create a solution in the form of a product or service that will solve the identified problem.
Create several versions (2 or 3) of your solution for your customer to pick from.
Ask your customers how they would use your new product or service (solution) to solve their problems.
Ask your customers if they are willing to pay for your solution.
The next step is to determine how much you can scale your new solution.